The paper summarizes what we learned from the first year of the Narrative Change Academy. What surprised us, what do we want to do differently next time? What recommendations for action can we give to civil society organizations from all over Europe that are active in the field of migration and anti-racism and want to use the narrative change approach to leave their own bubble? The report outlines the concept and structure of the academy, presents important findings from the campaign work and examines the effectiveness of the newly developed narratives.